Baby Cadillac Could Be Called ATS

[Bartek Sikorski]

- ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER
Cadillac knows its future lies in small cars, especially if it wants to be considered a global player, but for now officials are being coy about what they have in store. What we do know is that Cadillac will be replacing the poor selling BLS range with a new model around 2010. This won’t be the new RWD baby Caddy that’s been hyped in recent months but will instead be a low cost model based on GM’s Epsilon II architecture, and could potentially be built in the U.S. or Mexico. Unlike the current Europe-only model, the next-gen version will be a global model according to GM product czar Bob Lutz.

Following the launch of the new BLS will be the Mexican-built BRX midsized crossover also due in 2010 as well as the replacement for the STS. One year later will see the launch of the larger SRX crossover and next-gen Escalade SUV. Officials are doubtful of a replacement for the XLR luxury sports convertible but the option hasn’t been ruled out.
The car on everybody’s lips, however, is the new Alpha-based Cadillac 1-series rival. Likely to be called the ‘ATS,’ the entry-level Cadillac is scheduled to arrive in late 2011 and will feature a RWD powertrain developed by Holden. The platform was first displayed in the Torana Concept (pictured) by the Aussie division back in 2004. Speaking with GoAuto, Bob Lutz described the car as being “about the size of a BMW 1 Series – maybe just a tiny bit bigger to enable larger wheels.” He was also quick to note that design work and engineering are still in the early stages as developers are waiting to see how the new CAFE standards pan out.

- ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

[Ubermensch]

[Kowalski]

Another useless "baby" Cadillac that will be fail miserably.

[kovachian]

Cimarron, Catera, BLS, they just don't get it do they? I won't say it's impossible to build a nice car but 0 for 3 isn't too impressive of a track record so far.

[///K]

ATS??? Never even seen a BLS here in my city or is it only a US car?

but wouldn't want to see one in real life either

[cawimmer430]

The Cadillac BLS lacks some major appeal in Europe, the market it was created for. Cadillac can conduct all the surveys and market strategies they want, their brand will always be in an inferior position here. The dominance of Audi, BMW and Mercedes is just to strong in this class. Most people with money will consider one of the three aforementioned German brands before looking at a Jaguar, Lexus or a Cadillac. Even then, what Lexus and Cadillac lack in Europe are dealerships and service departments, which again makes their cars less and less appealing. Furthermore Audi, BMW and Mercedes offer a wide variety of trim levels, engines and options for their cars - which Jaguar and Cadillac don't. Lexus can't compete with trim and engines choices here and they're suffering because of this. That's basically the gist of it.