Chrysler first to offer Sirius Backseat TV in 2008 models

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Chrysler announced today that it will nab another exclusive for its upcoming redesigned 2008 Chrysler Town and Country and Dodge Grand Caravan minivans. In addition to their popular Stow 'n Go and Swivel 'n Go options, the new soccer mom-mobiles will be the first available with Sirius Backseat TV. This extremely handy technology beams three channels of kid friendly programming right into your minivan. Video can be displayed on either both flip down screens in the back, or also the third screen embedded in the dash if the vehicle is parked. Mom and Dad can also choose to listen to Sirius audio programming up front while Dick and Jane rot their brains on cartoons in the back.

The channels being offered are particularly appropriate for children, just the type of people that often frequent the back seats of minivans. Nickelodeon, Disney Channel and the Cartoon Network will all be beamed and received via two small roof-mounted antenna. We're particularly pleased the Cartoon Network was thrown in there, and hope to all hell that Adult Swim comes in.

What's more, this technology will only cost $470 as an option, which includes the first year of service. Considering that it's the first of its kind on the market, we think the price is reasonable. Although, by this time you've likely checked off the box for the MyGIG entertainment system, which costs a heady $1,700 on some vehicles. We imagine that money is of little concern when trying to mute the little ones, and Chrysler comes through again with an exclusive feature for its new minivans. The Sirius Backseat TV function will also concurrently be offered on the 2008 Chrysler 300, Dodge Charger, Dodge Magnum, Jeep Commander and Jeep Grand Cherokee, though it makes the most sense in these vans.

[Source: Chrysler]

PRESS RELEASE:

Chrysler Group the First to Offer SIRIUS Backseat TV™

SIRIUS Backseat TV™ offered exclusively in 2008 Model Year Chrysler Group vehicles
Debuts on all-new 2008 Chrysler Town & Country and Dodge Grand Caravan minivans
Three channels of live, family TV programming from Nickelodeon, Disney Channel and Cartoon Network delivered directly to the vehicle
Builds on Chrysler Group's innovative technology leadership, which includes MyGIG™ Multimedia Infotainment System, Swivel 'n Go™ seat system, Chill Zone™ cooled beverage storage bin, heated and cooled cup holder, articulating liftgate speakers, LOAD 'N GO™ slide-out cargo load floor and removable/rechargeable cargo light

New York, Mar 29, 2007 - Chrysler Group and SIRIUS Satellite Radio announced today that Chrysler Group will be the exclusive auto manufacturer to offer SIRIUS Backseat TV™ in its vehicle lineup in the 2008 model year.
For the first time, live TV programming from the most trusted brands in family entertainment-Nickelodeon, Disney Channel and Cartoon Network-will be available through SIRIUS Backseat TV in select 2008 model Chrysler, Jeep® and Dodge vehicles, beginning with the all-new 2008 Chrysler Town & Country and Dodge Grand Caravan minivans.

"Chrysler Group is committed to offering innovative technologies that are right for our customers," said Frank Klegon, Executive Vice President – Product Development, Chrysler Group. "SIRIUS Backseat TV makes its world debut in Chrysler Group's all-new 2008 minivans, combining with innovative features that include a dual DVD system that can play different media at the same time, MyGIG™ Multimedia Infotainment System, and our unique Swivel 'n Go™ seat system, offering more options for families on the go. No one else in the marketplace offers their customers this combination of innovative technology."

SIRIUS Backseat TV features three channels of respected children's TV featuring many of the most well-known kids' programming, including Nickelodeon, Disney Channel and Cartoon Network. Rear-seat passengers will be able to watch shows such as Nickelodeon's "SpongeBob SquarePants," Disney Channel's "Cory in the House," and Cartoon Network's "Foster's Home for Imaginary Friends."

SIRIUS Backseat TV will also be available on the 2008 Chrysler 300, Dodge Charger, Dodge Magnum, Jeep Commander and Jeep Grand Cherokee.

SIRIUS Backseat TV operates via an in-vehicle satellite video receiver and two small roof-mounted antennas. Programming is displayed on the vehicle's second- and/or third-row video screens, and channel name, program title and rating will be broadcast and displayed on the screen(s). For added flexibility, rear-seat passengers can enjoy SIRIUS Backseat TV while front-seat occupants listen to SIRIUS Satellite Radio. The system can be operated from either the rear-seat entertainment unit or the radio head unit. In addition, when the vehicle is in Park, programming can be displayed on the MyGIG screen for front-seat viewing.

SIRIUS Backseat TV is available for a Manufacturer's Suggested Retail Price (MSRP) of $470, which includes the first year of service, when packaged with Chrysler Group's Rear Seat Entertainment System and SIRIUS Satellite Radio. After the first year, SIRIUS Backseat TV is available for $7 per month when packaged with SIRIUS Satellite Radio ($12.95 per month).

"This innovative entertainment offering from SIRIUS adds to the 2008 Chrysler Town & Country and Dodge Grand Caravan's long list of leading amenities for today's busy families," said George Murphy, Senior Vice President – Marketing. "Along with a dual DVD system that plays different media at the same time, pinpoint LED lighting to read by, a table to play games or finish homework, a voice-activated navigation system with real-time traffic, power-sliding doors and liftgate, YES Essentials® cloth seats, Swivel 'n Go seating and our exclusive Stow 'n Go seating and storage system, Chrysler Group's minivans offer something every member of the family will enjoy during their journey."