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Chrysler The Chrysler Corporation began as the Maxwell Motor Corporation, which hired Walter Chrysler in 1921 to help the company out of bankruptcy. Chrysler flirted with bankruptcy again in the early 1980s, but Lee Iacocca and the K-car came to the rescue, followed in 1984 with the introduction of the market-changing minivan. In November 1998 Chrysler became a division of DaimlerChrysler AG, created by a merger between Daimler-Benz and the Chrysler Corporation. In 2007 Chrysler split from Daimler to become Chrysler LLC.


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Old 05-18-2007, 01:48 AM   #1 (permalink)
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Chrysler Imperial: Approved



Chrysler executives have approved production of the new Imperial luxury sedan, according to industry sources cited by the Toronto Star. The official announcement is expected June 11th, according to the newspaper.


The company will invest $700 million for Imperial production at its its Brampton, Ontario plant, which already builds the Dodge Charger, Chrysler 300, and Dodge Magnum.

The news comes not long after Brampton workers rejected a company proposal that asked them to give up $115 per week in exchange for a contract to build the Imperial. The move put plans for production in jeopardy, but about 1,800 workers overturned the decision a few weeks later and accepted changes, according to the Star.

Chrysler announced plans to produce the new Dodge Challenger in early July 2006. Production will begin in early 2008. Chrysler will unveil the production version of the Challenger at the Chicago Auto Show in February 2008.

It's not known when the company will reveal the production Imperial, or how closely it will match the concept version. Various reports have indicated it will retain its 214-inch length and 123-inch wheelbase.

Another mystery is the Imperial's price. Chrysler's Joe Eberhardt previously said he believes the brand enhanced its image enough with the 300 that it can now push further into the premium segment, challenging Cadillac and Lincoln. Eberhardt said Chrysler is not ready for a $50,000 vehicle, suggesting the Imperial will be priced comfortably below that. Analysts have predicted the Imperial will be priced $5,000 to $7,000 above the 300.

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Old 05-18-2007, 02:30 AM   #2 (permalink)
Merc1   Merc1 is offline
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Re: Chrysler Imperial: Approved

Cait wait to see this!

M
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Old 05-18-2007, 03:35 AM   #3 (permalink)
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Re: Chrysler Imperial: Approved

Snore... snore... zzzzzzzzzzzzzz
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Old 05-18-2007, 06:31 AM   #4 (permalink)
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Re: Chrysler Imperial: Approved

This car is seriousely ugly and pointless. Chrysler approved this car because the 300c is doing well, if that is their reason.. then i think they are wrong.
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Old 05-18-2007, 10:35 AM   #5 (permalink)
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Re: Chrysler Imperial: Approved

Quote:
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This car is seriousely ugly and pointless. Chrysler approved this car because the 300c is doing well, if that is their reason.. then i think they are wrong.
Agreed! At least now MB no longer has to bare any of the shame.
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Old 05-18-2007, 10:39 AM   #6 (permalink)
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Re: Chrysler Imperial: Approved

I hope they won't be stupid enough to use the same shitty design of the concept.
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Old 05-19-2007, 12:36 PM   #7 (permalink)
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Re: Chrysler Imperial: Approved

You guys are just unrelenting!!!

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Old 05-20-2007, 02:56 AM   #8 (permalink)
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Re: Chrysler Imperial: Approved

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You guys are just unrelenting!!!

M
How so Merc1? Just look at that thing...it's a bastardised Rolls Royce rip off. And this is supposed to represent the epitomy of Chrysler's capabilities. Very very dissapointing to say the least.
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Old 05-20-2007, 08:21 AM   #9 (permalink)
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Re: Chrysler Imperial: Approved

Quote:
Originally Posted by Mr. Mercedes View Post
How so Merc1? Just look at that thing...it's a bastardised Rolls Royce rip off. And this is supposed to represent the epitomy of Chrysler's capabilities. Very very dissapointing to say the least.
Forgive me a I was having a moment of patriotism...lol.

M
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Old 05-20-2007, 08:35 AM   #10 (permalink)
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Re: Chrysler Imperial: Approved

I would like to see it with this front, look more like Chrysler

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